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Creation of BMW Group South Africa’s fiftieth-anniversary Logo - 2023

In 2023, BMW partnered with Esther Mahlangu to create a unique logo, inspired by her artwork, to celebrate 50 years of business in South Africa.

In March 1973, BMW decided to expand outside of Germany for the first time by investing in South Africa’s Rosslyn factory which at the time was a multi-purpose factory that made BMW-badged vehicles and even Willy’s Jeeps. Now 50 years down the line BMW has enjoyed a largely successful 50 years which are undoubtedly worth celebrating!

To support these celebrations, BMW decided to work with Esther once again and approached her to collaborate on a special logo inspired by her artwork, which was used in all communication and events pertaining to this special milestone.This new design was created to also highlight BMW’s refocus of attention on improving the South African operations' sustainability performance in line with targets set by BMW Group as a whole.

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